PENN STATE QUARTERBACK CLUB | SOCIAL MEDIA & MARKETING
BEYOND THE HELMET.
FROM CONCEPT TO CONTENT.
I take a hands-on approach to every stage of the content creation process. From brainstorming original concepts and developing questions to filming directly with Penn State football players, editing engaging short-form videos, and publishing content across social media, I bring each idea from start to finish.
My goal is to create content that feels authentic, entertaining, and true to each athlete's personality while giving fans a chance to connect with the people behind the helmets.
BEYOND THE HELMET: IN ACTION
There's more to an athlete than what fans see on game day. Through creative challenges, playful competition, and behind-the-scenes content, I bring out the personalities of Penn State football players beyond the field. Each video is designed to create authentic, entertaining moments that help fans connect with the people behind the helmets.
BEYOND THE HELMET: THE DESIGN PLAYBOOK
Beyond short-form video, I create promotional graphics that help bring Penn State football events, traditions, and personalities to life. From guest speaker announcements to game-day promotions, I use visual storytelling, photography, and typography to create content that informs fans, builds excitement, and supports the Penn State Quarterback Club's digital presence.
BEYOND THE HELMET: Behind the scenes
Beyond creating content with players, my role with the Penn State Quarterback Club has given me the opportunity to experience college football from the sidelines. From working behind the scenes on game day to capturing the excitement of a touchdown, I've gained hands-on experience documenting the energy and atmosphere of Penn State football as it unfolds.
